Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
3 SEO Pitfalls Service-Based Businesses Should Avoid!

3 SEO Pitfalls Service-Based Businesses Should Avoid!

3 SEO Pitfalls Service-Based Businesses Should Avoid!

One of the most complicated aspects of having an online presence is Search Engine Optimization.
There are lots of things that can go wrong, you have to really create variables that are key to getting your ranking constantly updated and changing.

SEO for service-based businesses have other goals that may not necessarily be achieved through strategies built for other types of businesses. In this article we're going to look at 3 pitfalls you should avoid when marketing your service-based business online. 

An online business can help if it is aligned with the guidelines and expectations set by Google and the website you use to help rank your website.
To make sure you have everything covered!

1.  Google My Business
We previously reviewed the Google My Business service to let you know that you need to claim your business, mark its location on Google Maps, and fill everything out. If you haven't done this yet or even if you have and just want to review it, it's important to get it done right. 

Make sure you have the exact right location.It will only be misleading if you enter any location incorrectly. If not all of your listings will be found out due to user complaints or their own algorithms and you will lose your listing placement on the SERP (Search Engine Results Page).

A frequently overlooked element that some businesses don't even touch is not necessarily getting the right category. Make sure you get the category, address, and every other element filled in correctly and have great photos.

Google presents this info to users to help them find the right business so misleading the user in any way with the wrong information will severely impact your online marketing and website ranking efforts.  

2.  Don't Overdo It
You want Google to know you want a good ranking You have your keywords (if you don't please review this post).That's great and it's definitely essential to have those in copy and various meta tags are ways to replace keywords on your website.

There are too many flags to raise with Google. The big problem with fraud is that SEO has. Many fraud agents around the world define themselves by their ability to misuse Google and falsify ranking signals.

Keyword stuffing is one technique that was unfortunately successful many years ago. And it has been a long time since Google can see clearly when someone exaggerates its relevance.

Start seeing semantic variations using keywords but only enough to express them. After you make a point with your page about the subject. Write your copy first and then edit it for SEO terms so that the copy can optimally flow well and is easy to read.

It's a good idea to limit the term to 3 ' 5 instances depending on the length of the page.  For service-based businesses who deal locally this definitely applies to your location serviced. 

Don't overdo it or Google will think you're being dishonest.

3.  Be consistent 
If you have multiple locations, make a unique list for each of them when adding your business to websites such as,, and Yelp. Names, Addresses, Telephone Numbers (NAP) must be the same on all lists.

You must be very careful if you only have one location that each location list has identical contact information.
Some web sites may display slightly different elements and some fields may be filled in incorrectly.

Read this so you don't send mixed signals to Google and to users.

Don't panic if you're guilty of any of these pitfalls. These are problems that are easily fixed if you do it right, you'll be in much better shape to earn higher placement in Google. They'll also help your users by providing the right information, and in a way that doesn't seem like you're misleading them in any way.  

If you have done all of this correctly and you are working to get ranked but find there is too much to do or you cannot complete it, then please let us know. Our SEO professionals will review your entire online presence, goals, and use those to develop a strategy that works to earn your website rank for the terms you want it to rank for.

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How to Secure the Proper SEO Keywords!

How to Secure the Proper SEO Keywords!

How to Secure the Proper SEO Keywords!

It would seem as though when you mention Search Engine Optimisation (SEO), it will not be complete without bringing up the term "keyword". Keyword is the term used for the words or phrases that people commonly type in when using search engines (that is, when they do a Google search). These select words will help your page rank in search engine platforms.

This is an extremely important aspect in your SEO strategy because no matter how much time and energy you poured out in writing original content, this will all go to waste when it cannot be found online. In order to make sure your post is visible; SEO experts would implore you to incorporate keywords in your article naturally for it to appear in search engine result pages.

However, how do you make sure you are using the correct keyword?

Choosing the Proper Keywords
Just because a certain keyword attracts high traffic does not mean you use it immediately. This will endanger your page of clickbait, meaning fooling people to click on your website for a topic or a product completely unrelated to yours. Besides, the point of this is to get the right website visitors and attract your target audience, not just some group of random people.

As mentioned in Moz, one cannot deny the importance of using the proper keywords because when you are able to properly identify the correct keywords to use in your website (or any of your content), you have the power to predict when there is a shift of the demand for your product or service, and as a result you can respond to the demand properly by being able to produce for such demand.

With this in mind, you need to properly identify which keywords you should be using for your website. However, how do you know if that keyword is the right one for your business?

Relevance to Your Business
The first thing you need to figure out is whether or not the keyword is relevant to your website. As mentioned, you do not want to be accused of clickbaiting, so figure out which words would likely be inline with the product or service you are providing. You might want to focus on the specific business you have, like the service you offer or the product you will be selling. Another way to do this is to think like your consumers. Think about what your audience wants and use these as your guide to choosing the keywords.

Goal Setting
Once you identify the relevance of the words you will use, you need to set the goals you want to achieve for your website. Is it simply to inform people? Do you aim to generate sales with it? 
These are important questions you need to ask yourself because this will further help you identify the words that you will be using.

Search Volume Data
After figuring out which keywords best fit your business and the goal of your business, you need to know which ones people use to search often. You can do this by checking it through Google AdWords Keyword Planner Tool. In doing this, though, you need to have a good understanding of the long tail keywords demand. What this means is that you have to narrow down your keywords to more specific ones.

Using broad terms might have a high search demand but these are usually used by people who are just browsing through. To properly gain business leads, use specific keywords, such as "affordable SEO Packages in Australia" rather than just "SEO".

How to Use the Keywords Correctly
After you have made an informed choice on which keywords to use, you need to properly use it. You might think that loading up your website with a bunch of keywords is how to do it but it's not. There is a need for you to be able to properly place your keywords.

Meta Description
The meta description will serve as an introduction to your website. This will appear in the search engine result page along with the page title. In writing a good meta description, you need to capture the message of your website (or of the page) while incorporating certain keywords naturally.

When you post blogs, the first thing you need to concern yourself with is how to write a fresh and unique blog. Regardless of having the same topic, it is important that you use different lenses in looking at similar topics and should be able to find new angles when writing about it. The second thing you need to concern yourself with is being able to include the keywords in your content creation. Similar to writing the meta description, you have to insert the keywords in your content in a manner that would not be obvious, like it is still a part of the content (which it is).

For starters, a trick to being able to include the keywords in your writing is understanding the mindset of your audience and find out what they want to know. Choose topics wherein you are able to answer the questions your audience might have. Aside from you being able to use your keywords correctly, you are also helping your audience by providing them the information that they need rather than them having to search for it online.

The point of using SEO is for your website to be found and that is done by using the proper keywords. Regardless of how much time you have poured in creating your website and content, amongst many other, if these are not found by your clients and potential customers, all the work you have done may seem like it is of no use. Keywords is only one of the many aspects of SEO because there are still others. It is worth noting that to do the proper SEO strategy, you should not focus on only a single aspect of it. That said, it is important that you are able to incorporate each and every single facet of it to ensure that your strategy will not fall short.

It is true that you can do it on your own. However, to properly execute this, it would be better to hire an expert to do it for you. In Australia, Low Cost SEO provides different packages to help businesses; whether these enterprises are small, medium, or huge companies, this company can create the right and effective SEO strategy for your business.