3 SEO Pitfalls Service-Based Businesses Should Avoid!

3 SEO Pitfalls Service-Based Businesses Should Avoid!


One of the most complicated aspects of having an online presence is Search Engine Optimization.
There are lots of things that can go wrong, you have to really create variables that are key to getting your ranking constantly updated and changing.

SEO for service-based businesses have other goals that may not necessarily be achieved through strategies built for other types of businesses. In this article we're going to look at 3 pitfalls you should avoid when marketing your service-based business online. 

An online business can help if it is aligned with the guidelines and expectations set by Google and the website you use to help rank your website.
To make sure you have everything covered!

1.  Google My Business
We previously reviewed the Google My Business service to let you know that you need to claim your business, mark its location on Google Maps, and fill everything out. If you haven't done this yet or even if you have and just want to review it, it's important to get it done right. 

Make sure you have the exact right location.It will only be misleading if you enter any location incorrectly. If not all of your listings will be found out due to user complaints or their own algorithms and you will lose your listing placement on the SERP (Search Engine Results Page).

A frequently overlooked element that some businesses don't even touch is not necessarily getting the right category. Make sure you get the category, address, and every other element filled in correctly and have great photos.

Google presents this info to users to help them find the right business so misleading the user in any way with the wrong information will severely impact your online marketing and website ranking efforts.  

2.  Don't Overdo It
You want Google to know you want a good ranking You have your keywords (if you don't please review this post).That's great and it's definitely essential to have those in copy and various meta tags are ways to replace keywords on your website.

There are too many flags to raise with Google. The big problem with fraud is that SEO has. Many fraud agents around the world define themselves by their ability to misuse Google and falsify ranking signals.

Keyword stuffing is one technique that was unfortunately successful many years ago. And it has been a long time since Google can see clearly when someone exaggerates its relevance.

Start seeing semantic variations using keywords but only enough to express them. After you make a point with your page about the subject. Write your copy first and then edit it for SEO terms so that the copy can optimally flow well and is easy to read.

It's a good idea to limit the term to 3 ' 5 instances depending on the length of the page.  For service-based businesses who deal locally this definitely applies to your location serviced. 

Don't overdo it or Google will think you're being dishonest.

3.  Be consistent 
If you have multiple locations, make a unique list for each of them when adding your business to websites such as yp.com, superpages.com, and Yelp. Names, Addresses, Telephone Numbers (NAP) must be the same on all lists.

You must be very careful if you only have one location that each location list has identical contact information.
Some web sites may display slightly different elements and some fields may be filled in incorrectly.

Read this so you don't send mixed signals to Google and to users.

Don't panic if you're guilty of any of these pitfalls. These are problems that are easily fixed if you do it right, you'll be in much better shape to earn higher placement in Google. They'll also help your users by providing the right information, and in a way that doesn't seem like you're misleading them in any way.  

If you have done all of this correctly and you are working to get ranked but find there is too much to do or you cannot complete it, then please let us know. Our SEO professionals will review your entire online presence, goals, and use those to develop a strategy that works to earn your website rank for the terms you want it to rank for.

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